Fresh Box Farms feature on WBZ Radio’s “Connoisseur’s Corner” w/ Jordan Rich
For FreshBox Farms, an indoor farm operational since 2015 at an old factory site in Millis, Massachusetts, around 30 miles outside of Boston, the technology is important–it is, after all, what enables the greens to grow–but it’s not sacred. “We’re equipment agnostic,” Sonia Lo, the CEO of Crop One Holdings, FreshBox’s parent company, tells Fast Company. “There are people out there doing great work to perfect lights, trays, control systems, nutrient dosing systems–we focus on growing as much as possible.”
During a recent blizzard in Massachusetts, Sonia Lo, CEO of FreshBox Farms, was in a grocery store suggesting to skeptical patrons that they sample her leafy greens. “They were picked yesterday,” is what she told tasters. She also told them no, they weren’t picked elsewhere and flown in that morning.